SVG Europe is delighted to announce the latest addition to its line-up of Gold sponsors in the form of Supponor, the market leader in the emerging field of augmented reality digital ad replacement for real-time broadcast and streaming of in-stadium perimeter advertising.

The company’s pioneering solutions have been deployed in a broad range of Tier 1 sports, most notably football (La Liga, Serie A, the English and Brazilian Football Associations) but also hockey, basketball, motor-racing, tennis and American football. Supponor maximises the value of TV-visible in-venue branding through its virtualised targeted brand messaging platform. As a pure-play technology provider, Supponor combines powerful augmented reality with traditional broadcast solutions to dramatically enhance the value of media and marketing rights for mass audience sporting events for sports rights holders and their sponsor and broadcast partners. Supponor is based in London, with offices in Helsinki and Barcelona, and is backed by leading VCs and institutional investors.

Chief Operating Officer Charlie Marshall comments

“As one of the market leaders in virtual advertising Supponor is proud and excited to join the ranks of SVG Europe’s illustrious list of sponsors. We are firmly committed to open collaboration and partnership with industry as virtual advertising becomes less of a dark art and more business as usual for leagues, broadcasters, and of course sponsors and advertisers in the coming months and years.

“We are in advanced stages of deployment with a number of high profile sports leagues and media partners around the world and look forward to engaging with all SVG Europe stakeholders in the future to create common understanding technologically and mutual benefits commercially.”