|This month we embarked on a major European tour – showcasing new virtual replacement perimeter LED technology, developed in partnership with augmented reality experts Supponor. The platform allows content seen on perimeter LED displays in sport to be replaced for different viewing audiences, creating huge value for brands and clubs. The roadshow is currently in Germany before heading to the UK and back out to Europe.
Throughout March and April, we’ll be on the road, taking our breakthrough Virtual Hybrid digiBOARD technology to clubs in Germany’s Bundesliga. Each event will allow clubs to see virtual replacement of LED perimeter advertising for themselves, offering the ability to understand the principle and explore the commercial potential.