Case Studies

Case studies:

May 2013

Bristol Street Motors benefits from DBRLive technology

Pitchside adverts for Bristol Street Motors were seen by football fans in the UK watching the recent high-profile derby between Atlético and Real Madrid, thanks to DBRLive.

The fiercely-contested La Liga clash was watched live by millions of international viewers, which was great news for rights holders of the billboards at Atlético's Vicente Calderon Stadium.

February 2013

DBRLive enables targeted advertising for Volkswagen

Leading car manufacturer Volkswagen benefited from Supponor’s DBRLive technology at the England v Brazil game at Wembley.

Volkswagen, sponsors of the Brasil Global Tour and the CBF, saw its brand and commercial messages beamed back into Brazil on the live Globo match feed – even though fans watching in the UK and at the stadium itself would have seen different billboards.

Because of commercial restrictions, Volkswagen branding was not possible at the stadium.

October 2012

DBRLive strides forward with version 6.5

As Supponor unveils the latest version of DBRLive, we look behind the scenes to find out more about the product which is transforming the face of stadium billboard advertising.

DBRLive 6.5 is the culmination of years of work by our dedicated team of software and hardware engineers in Espoo, Finland, supported by the operations team based in the UK.

Together they gather feedback, throw around ideas – and make it their mission to improve yet further the revolutionary Digital Billboard Replacement product. 

January 2012

European Water Polo Championships

Supponor’s billboard replacement technology is making waves after an impressiveperformance at the 2012 European Water Polo Championships.DBRLive won plaudits from organisers and marketing experts after proving itself ofhigher quality than LED systems and underlining its ability to generate revenue fromselling advertising across multiple markets.The technology allows the perimeter advertising market to be segmented - andmarketing teams working with tournament organisers were able to sell the samebillboard space to different countries receiving a separate live feed.Holland, Cyprus, Italy, Hun

March 2011

England vs Ghana

Supponor kicked off an exciting new era in perimeter advertising at the England vs Ghana international football match at Wembley Stadium in March 2011.