The potential value of pitchside advertising space is instantly multiplied by DBRLive’s ability to segment the market by region, giving rights holders the opportunity to sell the same billboard several times over.
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Regional variations in broadcast billboard advertising significantly boosts the revenue potential of televised sporting events. Broadcasters, working with rights holders, can exploit the commercial value of a much-improved product carrying a targeted message. Read more
Tailored content and messages targeted by region give new flexibility to billboard advertising. Brand managers have a host of new platforms to maximise product sell, significantly increasing the ability to maximise market reach and potential investment return. Read more