Global brands with regional variations in their products have traditionally been unable to use in-stadium perimeter billboards to tailor their message to specific markets.
DBRLive has transformed that position so all brands can match the requirements of their regional marketing teams when planning their marketing campaigns around major sports broadcasts.
Brand managers can use local language or variations in their own brand to maximum effect. They can take completely different approaches to suit specific audiences and use any form of digital media including animation and video to get their message across.
Brands eager to be seen by millions at home but unable to afford a global advertising spend can now get a foothold in advertising via sports and leagues previously inaccessible to them.
DBRLive has driven this advertising revolution by developing the technology to digitally project high quality graphics onto billboards and separate broadcast feeds by territory.
Advertisers can invest in platforms on a regional basis and deliver back real value in terms of a targeted message.
