DBRLive opens a new world of revenue potential for broadcast rights holders by segmenting the billboard sales market and delivering focused, high quality advertising.
The much-improved graphics offered by digital replacement technology, coupled with the removal of potential double-shooting, significantly increases potential return on billboard investment.
It creates opportunities for broadcasters to work with rights holders to help exploit the commercial potential of a much-improved product carrying a targeted message.
DBRLive replaces LED systems with a unique billboard which appears normal to fans in the stadium itself, but allows the boards to be replaced by digitally generated graphics on the broadcast feed.
Sports rights holders can segment the market by region, selling the same pitchside advertising space several times over.
Billboard advertisers can regionalise their message by language or brand name, with each territory’s broadcast feed.
As advertisers and sponsors recognise the increasing importance of in-event advertising over traditional commercial breaks, DBRLive is revolutionising the revenue model of in-stadium perimeter billboards.
Broadcast rights holders can profit by tapping into a sales market previously unavailable to them, reaping the benefit of a hugely-expanded revenue source.
