Billboard rights holders’ potential revenue is multiplied by DBRLive’s ground-breaking technology which offers unprecedented flexibility in terms of market reach.
Sports federations, leagues, competitions and clubs are seeking to maximise the value of their commercial assets when negotiating with broadcasters, sponsors and brands.
The value of in-stadium perimeter billboards is integral to this as advertisers and sponsors recognise the increasing importance of in-event advertising over traditional commercial breaks.
DBRLive’s ability to digitally insert replacement billboard images to the live feed of a match or event revolutionises the revenue model by allowing tailored advertising in different territories.
Sports rights holders can:
- Offer high-value advertising to global brands who wish to regionalise their message by language or brand name
- Segment the market by region and license the same billboard rights in multiple broadcast territories.
Such is the revenue potential for DBRLive for the sports rights holder that it is destined to be an essential part of their commercial proposal.
This is the next generation of perimeter advertising and DBRLive is leading the way.
