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News

Life on the cutting edge…

The latest news about how Supponor and our advanced augmented reality technology are transforming the world of broadcast sport

Supponor Replaces Ads Using Augmented Reality at World Cup Warm-Up

Published by SportTechie.com Posted on June 18, 2018June 19, 2018 by Max Rettig Marcus Rashford of England celebrates with team mates after scoring the opening goal during the International friendly match between England and Costa Rica at Elland Road…

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FA Deploys Supponor Virtual-Replacement Technology for World Cup Warm-Up Match

SOURCE: SPORTS VIDEO  Fans in the venue and those at home see different ads on LED perimeter boards By Ken Kerschbaumer, Editorial Director Wednesday, June 13, 2018 - 9:46 am Print This Story The Football Association (FA)…

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THE FA DEPLOYS SUPPONOR VIRTUAL REPLACEMENT TECHNOLOGY DURING FIFA WORLD CUP WARM-UP GAME

The Football Association (FA) has delivered a world first by deploying Virtual Replacement Technology on the LED perimeter signage to target different worldwide broadcast audiences in their recent international match against Costa Rica. The deployment during…

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Supponor Raises £500k & Receives Triple Gold Rating from Crowd Rating

  Last week Supponor crossed the £500k mark in the compny’s £1 million Crowdcube fundraising drive. This week their investment proposition received a triple gold rating from independent analysts, Crowd Rating. Supponor’s augmented reality (AR) technology is…

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Sports Tech Of The Year – 2nd Year Running!

We're delighted to share news of some more awards success for our Virtual Hybrid LED technology - this time at the 2018 Sports Business Awards, where we were named 'Sports Tech of the Year'! The award makes…

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We’ve launched on CrowdCube!

Hear why Geraint Williams has invested in Supponor's Virtual Advertising technology and why you should consider it too. www.crowdcube.com/supponor Become an investor and be a part of the future of global brand activation in sports.  Crowdcube…

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MARKET INSIGHT: REALITY CHECK: HOW SUPPONOR IS USING VIRTUAL ADVERTISING TO TRANSFORM PITCHSIDE SPONSORSHIP

9 APRIL 2018 | CLUBS & RIGHTSHOLDERS, COMMERCIAL & SPONSORSHIP Source: https://www.soccerex.com/insight/articles/2018/reality-check-how-supponor-is-using-virtual-advertising-to-transform-pitchside-sponsorship   James Gambrell, chief executive of Supponor, explains how the London-headquartered company is using augmented reality technology to revolutionise pitchside sports advertising, and how this digital content is…

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Suomalaisyrityksen virtuaalinen mainostekniikka käyttöön Bundesliigan peleissä

Tulevalla kaudella Bundesliigan katsojat voivat pelin ohella nauttia suomalaisteknologian tuottamista virtuaalimainoksista. Saksan jalkapalloliiga (DFL) on päättänyt virtuaalisen mainostekniikan käyttämisestä Bundesliigan peleissä tulevilla kausilla. Virtual Hybrid LED –tekniikka mahdollistaa mainosten muuttamisen suorissa tv-lähetyksissä haluttujen kohderyhmien mukaisesti. Näin…

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Project11 showcase Supponor’s Digital Billboard Replacement (DBR) technology at Stamford Bridge’s Betting on Football exhibition

  Experience first-hand the DBR technology currently used in La Liga to broadcast eight regional sets of perimeter advertising for the same match globally at 36 Real Madrid C.F. and F.C. Barcelona away matches. With a…

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BUNDESLIGA APPROVES VIRTUAL ADVERTISING LED TECH

By: Sport Industry Group The German Football League (DFL) has approved the use of virtual advertising technology in country’s top tier, the Bundesliga, following a successful programme of live testing. The approval marks a major step…

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VIRTUELLE WERBUNG IST REIF FUER DIE BUNDESLIGA: DFL erteilt gruenes Licht nach erfolgreichem Live-Test

Hamburg / London, 13.03.2018 – Der Durchbruch bei der virtuellen Werbung ist endlich gelungen: Nach einem erfolgreichen Live-Test hat die Deutsche Fußball Liga (DFL) ihre Freigabe für die von Lagardère Sports verwendete Supponor-Technologie erteilt. Damit konnte…

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VIRTUAL ADVERTISING POISED FOR THE BUNDESLIGA: DFL gives green light after successful live test

Hamburg / London, 13 March 2018 – The breakthrough in broadcast quality virtual advertising has finally been achieved: after a successful program of live testing, the German Football League (DFL) has approved the Supponor technology used…

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Supponor and TGI partner to accelerate commercialization of Broadcast-Ready Virtual LED solutions in Tier 1 Sport

London, UK and Krefeld, Germany – February 08, 2018.  Supponor (www.supponor.com), the market leading virtual advertising replacement technology specialist, and TGI (www.tgi-europe.de), the LED partner of choice to many of the world’s top sports rights owners,…

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SVG Europe Sit-Down: Supponor’s Charlie Marshall with AR digital replacement insights

By: Philip Stevens Thursday, November 23, 2017 - 10:42 am Charlie Marshall, Chief Operating Officer, Supponor Based in London and Helsinki, Supponor uses pioneering technology to deliver powerful brand activation in broadcast sport. Supponor solutions have…

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ADI and Supponor Honoured for Virtual Hybrid LED Technology at 2017 Football Business Awards

London, UK - Stadium technology specialists, ADI, together with augmented reality virtualisation experts, Supponor, have won the Best Use of Technology award at the 2017 Football Business Awards. The award, presented at a ceremony in London…

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LaLiga Drives Virtual Innovation With New Advertising Replacement Solution from Supponor

  Madrid, Spain and London, UK – October 23, 2017. Supponor (www.supponor.com), the augmented reality technology company pioneering the commercialization of real-time broadcast quality virtual advertising replacement for Tier 1 sports, has introduced a new Virtual…

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Premier League and EFL Clubs Prepare for Potential of Next Generation Virtual Replacement Perimeter Technology

  A number of Premier League and English Football League (EFL) clubs have invested in new perimeter technology this season, which give them the ability to integrate Supponor and ADI’s award-winning virtual replacement technology. Virtual replacement…

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How AR could boost Manchester United’s Commercial Power

Fans around the world watching Barcelona and Real Madrid games see different advertising hoardings thanks to Supponor’s tech By Jonathan Symcox COO Charlie Marshall says it increases the inventory a big club has to sell An…

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Virtual Advertising: On the finish line

Translation to English from the original article "Virtuelle Werbung: Auf der Zielgeraden", by Sponsors - written by Nils Lehnebach FOOTBALL | BUNDESLIGA The industry is experiencing new momentum in virtual advertising. What specific plans are there…

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Supponor and the value of TV-visible in-venue branding in an AR world

The powerful augmented reality technology of London/Helsinki-based company Supponor might become a big game changer when it comes to advertising at big sports events. Thanks to this smart technology the live transmission of a soccer match…

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Supponor welcomes ADI Founder to Board of Directors

ADI founder and CEO, Geraint Williams has been appointed to the board at Supponor, the augmented reality technology company specialising in real-time virtual advertising replacement for Tier 1 sports broadcasting. The move follows the completion of…

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Supponor close to Bundesliga deployment

Supponor, the sports media and technology company, is increasingly confident that its products will be deployed in German soccer’s Bundesliga during the 2017-18 season, while talks will be held with rights-holders in England’s Premier League about…

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The Impact Of EU Horizon 2020

Supponor’s Charlie Marshall discusses impact of EU Horizon 2020 SME Instrument scheme on innovative camera project. Supponor’s virtual ad replacement technology was showcased at the recent Bundesliga match between Bundesliga match between Eintracht Frankfurt and VfL…

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Bundesliga Showcase For Virtual Hybrid Technology

Imagine you could sell the advertising on your perimeter LED board to different companies in different territories. Imagine you could do this multiple times over. Well stop imagining and start preparing! Combining the technological strengths of ADI,…

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Supponor’s Augmented Reality Technology on Tour wth ADI in European Showcase

Today's Press Release from our friends at ADI... This month we embarked on a major European tour - showcasing new virtual replacement perimeter LED technology, developed in partnership with augmented reality experts Supponor. The platform allows content seen on…

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Virtual advertising in the Bundesliga

ADI, Supponor and Lagardère Sports presents new technology in roadshow across Germany Hamburg, 17.03.2017 – Is virtual perimeter advertising ready for the Bundesliga? ADI and Supponor, with Lagardère Sports, will be showcasing the issue in a…

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Supponor hits road to showcase virtual advertising to European soccer leagues

By Jonathan Rest at Sportel America     Supponor, the sports media and technology company, is to embark on a European roadshow to showcase its virtual advertising tool to top soccer leagues. The company, along with its…

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La publicidad de las vallas de los estadios de fútbol cambia en los televisores de cada país (pero tú no lo ves)

From VozPopuli.com 16 Feb 2017   Una tecnología basada en realidad aumentada modifica la publicidad de las vallas en los partidos de la Liga de Fútbol Profesional y ofrece anuncios adaptados al país que disfruta del visionado.…

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Pitchside wizardry helps brands to hit the target

From The National 07 Feb 2017 LONDON // UAE fans watching Spanish football’s La Liga club matches on TV may be surprised to see the hoardings around the edge of the pitches showing adverts for firms…

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The Evolution of Hockey Arenas

From Sports Business Daily 23 Jan 2017 1890 ■ Duquesne Gardens, the future home of the NHL Pittsburgh Pirates, opens as a trolley barn in downtown Pittsburgh. Six years later it is converted into a hockey…

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Virtual Advertising: Transition Phase

From Sponsors.de 16 Jan 2017 Overview On the one hand, it is a question of integrability and, in particular, the fact that the provider's solution can be integrated into the TV production of the DFL subsidiary…

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LaLiga looks to step up innovative billboard ad sales and builds digital hub with Santander

By Simon Ward at Soccerex     Control of rights is key to the deal LaLiga has agreed to sell regionalised advertising across the world on perimeter boards, according to a senior executive from the top…

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Digital dasherboards come alive at the World Cup of Hockey

The semi-finals are over, Team Canada and Team Europe are through, and as the World Cup of Hockey takes a short break from the ice until the finals start on Tuesday, we have a chance to review…

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World Cup of Hockey 2016 – Lay Day Update

The World Cup of Hockey 2016 takes a day off as the group stage ends and Team Russia, Team Canada, Team Europe and Team Sweden advance to this weekends knock-out semi finals. For the Supponor team,…

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Digitally Enhanced Dasherboards for WCH 2016 Group Stages

This week has seen the group stage of matches at the World Cup of Hockey, in Toronto. For the first time in North America, the television coverage features digitally enhanced hockey dasherboards (or DED) in games,…

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Advertising specialist Supponor providing augmented reality sports solutions for World Cup of Hockey 2016

The World Cup of Hockey have retained Supponor to provide augmented reality digital advertising replacement solutions for the two-week tournament. Global television coverage of the World Cup of Hockey 2016 will feature digitally enhanced hockey dasherboards…

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World Cup of Hockey Aiming To Innovate New Ways To Reach Fans

Originally from www.sportsnet.ca The NHL and NHLPA are hoping to not just make the World Cup of Hockey into a spectacle, but to also utilize new technologies to make the event more interactive for fans and…

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Plenty of Tech At World Cup Of Hockey

Originally appeared on Sports Business Journal. Formal press releases to follow. The NHL and NHLPA will roll out a number of technology-based features during the upcoming World Cup of Hockey in September, including player and puck…

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SVG Europe welcomes Supponor as new Gold Sponsor

SVG Europe is delighted to announce the latest addition to its line-up of Gold sponsors in the form of Supponor, the market leader in the emerging field of augmented reality digital ad replacement for real-time broadcast…

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Supponor Management Buy-in to accelerate expansion as the technology leader in live sport virtual advertising

Supponor, the in-broadcast virtual stadium signage replacement technology solutions provider, has completed a Management Buy-in (MBI), led by its newly appointed chief executive, James B. Gambrell, and backed by its major investors. The management buy-in comprises…

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Supponor completes MBI led by Gambrell as it bids to take virtual advertising in sport to next level

Supponor, the UK-based sports media and technology company, today announced the completion of a management buy-in, which involves €9.3 million ($10.55 million) in new money and debt conversions. The buy-in is being led by the company’s…

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Supponor and ADI make LED breakthrough in perimeter advertising

By Jonathan Rest Top-flight soccer clubs in England and Germany could be set for an additional revenue boost from next season after Supponor, the sports media and technology company, teamed up with ADI Group, the LED…

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Supponor renews La Liga contract and Bundesliga debut increasingly likely in 2015-16

By Jonathan Rest Supponor, the sports media and technology company, has struck a new two-year deal with Mediapro, the sports rights agency, to continue providing targeted pitch-side digital advertising from some of the high-profile matches in Spanish…

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Virtual pitchside advertising makes German debut as Deutsche Telekom, Sportfive and Supponor team up

The Telekom Cup, a pre-season exhibition soccer tournament in Germany, will feature the first virtual pitchside advertising at a sports event in Germany in a tie-up between telecoms giant Deutsche Telekom, the Sportfive agency and Supponor,…

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Supponor showcase groundbreaking technology at the Telegraph Business of Sport Conference

Supponor, the high tech media company revolutionising sports marketing, is partnering with today’s Telegraph Business of Sport Conference. During this two day event, the Supponor team will be presenting their Digital Billboard Replacement technology (DBRLive) and…

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Supponor eyes tailored digital billboard advertising in Bundesliga as La Liga milestone nears

By Jonathan Rest Supponor, the sports media and technology company, is in negotiations with the Bundesliga and agencies representing clubs from German soccer's top flight regarding the possible roll-out of its targeted pitch-side digital advertising technology,…

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Deal gives brands opportunity to buy digital advertising space in La Liga games broadcast in Europe and Middle East

Television viewers in Europe and the Middle East of selected matches from Spanish soccer’s top-tier La Liga will see targeted pitch-side advertising under a new deal announced on Monday. Supponor, the sports media and technology company,…

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Supponor increases tailored digital billboard advertising in La Liga in renewal with Umedia

Supponor, the sports media and technology company, has extended its deal to provide targeted pitch-side digital advertising from some of the big matches in Spanish soccer’s top-tier La Liga. London-based Supponor’s DBRLive technology enables dedicated billboard…

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Pitch International Signs Deal with Digital Billboard Advertising Company Supponor

Pitch International, the UK-based sports marketing agency, has signed an agreement to use billboard advertising replacement technology developed by Supponor, the London-based technology company, at major soccer matches around the world. Pitch has signed a two-year…

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Broughton’s SIP Buys Stake in Innovative Digital Billboard Advertising Company Supponor

By Simon Ward Sports Investment Partners, the specialist investment firm headed up by Sir Martin Broughton, the chairman of British Airways, has today acquired a “significant stake” in Supponor, an emerging London-based technology company which offers…

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Supponor Raises €6m to Market Billboard Ad Replacement System

Supponor, the Finnish digital billboard replacement company, has raised €6 million ($8.8 million) in new funding to support its plans for the international sales and marketing of its system for masking and replacement of on-event advertising…

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