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News

Life on the cutting edge…

The latest news about how Supponor and our advanced augmented reality technology are transforming the world of broadcast sport

Virtual advertising in the Bundesliga

ADI, Supponor and Lagardère Sports presents new technology in roadshow across Germany Hamburg, 17.03.2017 – Is virtual perimeter advertising ready for the Bundesliga? ADI and Supponor, with Lagardère Sports, will be showcasing the issue in a…

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La publicidad de las vallas de los estadios de fútbol cambia en los televisores de cada país (pero tú no lo ves)

From VozPopuli.com 16 Feb 2017   Una tecnología basada en realidad aumentada modifica la publicidad de las vallas en los partidos de la Liga de Fútbol Profesional y ofrece anuncios adaptados al país que disfruta del visionado.…

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Pitchside wizardry helps brands to hit the target

From The National 07 Feb 2017 LONDON // UAE fans watching Spanish football’s La Liga club matches on TV may be surprised to see the hoardings around the edge of the pitches showing adverts for firms…

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The Evolution of Hockey Arenas

From Sports Business Daily 23 Jan 2017 1890 ■ Duquesne Gardens, the future home of the NHL Pittsburgh Pirates, opens as a trolley barn in downtown Pittsburgh. Six years later it is converted into a hockey…

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Virtual Advertising: Transition Phase

From Sponsors.de 16 Jan 2017 Overview On the one hand, it is a question of integrability and, in particular, the fact that the provider's solution can be integrated into the TV production of the DFL subsidiary…

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Digital dasherboards come alive at the World Cup of Hockey

The semi-finals are over, Team Canada and Team Europe are through, and as the World Cup of Hockey takes a short break from the ice until the finals start on Tuesday, we have a chance to review…

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World Cup of Hockey 2016 – Lay Day Update

The World Cup of Hockey 2016 takes a day off as the group stage ends and Team Russia, Team Canada, Team Europe and Team Sweden advance to this weekends knock-out semi finals. For the Supponor team,…

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Digitally Enhanced Dasherboards for WCH 2016 Group Stages

This week has seen the group stage of matches at the World Cup of Hockey, in Toronto. For the first time in North America, the television coverage features digitally enhanced hockey dasherboards (or DED) in games,…

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Advertising specialist Supponor providing augmented reality sports solutions for World Cup of Hockey 2016

The World Cup of Hockey have retained Supponor to provide augmented reality digital advertising replacement solutions for the two-week tournament. Global television coverage of the World Cup of Hockey 2016 will feature digitally enhanced hockey dasherboards…

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World Cup of Hockey Aiming To Innovate New Ways To Reach Fans

Originally from www.sportsnet.ca The NHL and NHLPA are hoping to not just make the World Cup of Hockey into a spectacle, but to also utilize new technologies to make the event more interactive for fans and…

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Plenty of Tech At World Cup Of Hockey

Originally appeared on Sports Business Journal. Formal press releases to follow. The NHL and NHLPA will roll out a number of technology-based features during the upcoming World Cup of Hockey in September, including player and puck…

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SVG Europe welcomes Supponor as new Gold Sponsor

SVG Europe is delighted to announce the latest addition to its line-up of Gold sponsors in the form of Supponor, the market leader in the emerging field of augmented reality digital ad replacement for real-time broadcast…

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Supponor Management Buy-in to accelerate expansion as the technology leader in live sport virtual advertising

Supponor, the in-broadcast virtual stadium signage replacement technology solutions provider, has completed a Management Buy-in (MBI), led by its newly appointed chief executive, James B. Gambrell, and backed by its major investors. The management buy-in comprises…

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