Press

February 2012

DBR live to “revolutionise” the face of marketing

Supponor’s replacement billboard advertising has been heralded as revolutionising the face of marketing, after its success at the European Waterpolo Championships 2012.
 
The tournament’s director and one of Europe’s leading sports marketing experts both said the technology represented a breakthrough in marketing arena events.

DBRLive was of a higher quality than LED systems, they said, and was particularly exciting because it allowed the advertising market to be segmented.

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virtual
advertising
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digial
January 2012

Euro Champs a success for Supponor technology

Successful coverage of the European Waterpolo Championships has delighted the team behind Supponor’s DBRLive technology.

It was the first time the system, which replaces digital billlboard ads during broadcast, had been tested at a water-based indoor stadium event.

And the technology rose to the challenge, allowing Supponor to replace poolside billboard ads in broadcast feeds from 44 games over two weeks at the Pieter van den Hoogenband Swimming Stadium, Eindhoven.

Waterpolo Championship moves to final stages

The European Waterpolo Championships are providing the latest platform for Supponor’s technology as competitors progress to the final stages.

The Championships, in Eindhoven, are the first major pan European indoor event Supponor has broadcast from live, using its revolutionary DBRLive technology.

Twelve men’s teams and eight women’s teams are competing, keenly followed ahead of this summer’s London Olympics, and the games are being broadcast in more than 12 countries Europe-wide.

December 2011

Supponor take delivery of second OB van

Showcasing Supponor’s DBRLive technology has become easier
with the delivery of the company’s second Outside Broadcast van.

As interest surges in Supponor’s unique digital billboard
replacement technology, the new OB van means more stadiums can host
demonstrations of how tailored billboard advertising works.

The van is the first of a series commissioned to meet the
growing, Europe-wide demand to see the technology in action, says Guy Hollis,
Supponor’s Head of Operations.

November 2011

Supponor delivers another Wembley success

Supponor continued with its mission to revolutionise sports advertising with a successful DBRLive production at the England v Sweden game at Wembley.

The company’s ground-breaking technology enabled tailored billboard advertising to be distributed to 140 countries using, for the first time at Wembley, three broadcast feeds.

Supponor back in action at Wembley

Supponor’s tailored billboard advertising will be back in action at the England vs Sweden football international at Wembley this week. Fans watching the friendly on TV in different territories will see a completely different set of billboard advertising to those watching the game in the stadium.

This is because billboards along one 100 metre-plus stretch of touchline have been covered with Supponor’s revolutionary special film which allows replacement billboard images to be inserted into the live broadcast feed.

October 2011

New deal endorses DBRLive

Supponor’s ground-breaking technology has received the backing of Europe’s leading provider of broadcast facilities. United, part of Euro Media Group, has signed a three-year deal to provide production services for Supponor’s digital perimeter advertising solution DBRLive.

United will provide logistics and operational support at live sports events for the Supponor technology which EMG describe as something that “will radically change sports marketing”.

Football Leaders see DBRLive

Some of the world’s most influential football executives saw DBRLive in action at the Leaders in Football conference last week.

More than 1,700 delegates to the elite gathering of sports decision-makers at Chelsea FC’s ground, Stamford Bridge, got the chance to see for themselves how Digital Billboard Replacement technology works.

Supponor mounted two screens running separate broadcast feeds from the England vs Ghana football friendly international at Wembley earlier this year.

September 2011

Supponor unveils latest system at Leaders in Football

Supponor will unveil the next generation of its ground-breaking DBRLive technology to an elite gathering of sport decision-makers next month.

Rights holders and stakeholders from football, horse racing and other major sports will converge on Chelsea’s Stamford Bridge for the prestigious Leaders Sports Summit on October 5-6 and Supponor will be a key component of the main expo.

June 2011

Ops team on the move

Supponor’s Operations team is moving and expanding as the company gears up for the new opportunities presented by DBRLive.

Three staff, currently based at Supponor’s technical base in Finland, are relocating to London to join Head of Operations Guy Hollis, while a new team member, Rob Millist, has joined from an Arabic TV station.

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