Football Leaders see DBRLive

Some of the world’s most influential football executives saw DBRLive in action at the Leaders in Football conference last week.

More than 1,700 delegates to the elite gathering of sports decision-makers at Chelsea FC’s ground, Stamford Bridge, got the chance to see for themselves how Digital Billboard Replacement technology works.

Supponor mounted two screens running separate broadcast feeds from the England vs Ghana football friendly international at Wembley earlier this year.

The footage was identical in all aspects - except that the one broadcast to the African nations had completely different perimeter advertising boards. This demonstration of Supponor’s ground-breaking technology proved a huge talking point among the assembled delgates and generated much interest, says Supponor CEO Chris Buckley.

“It makes a huge difference when people see DBRLive in action at events that have been broadcast,” he adds. “If they had any lingering doubts about how it works, they were dealt with at the Leaders conference."

“We’ve had lots of added interest as a result, reinforcing existing relationships and creating new ones with some of the biggest leagues in the world.”

Leaders in Football, part of the Leaders Sports Summit, is an annual gathering of the world’s most important football leaders for two days of business, knowledge and best practice in a unique networking environment.

The Leaders Sports Summit is a coming together of five leading conferences including Sponsorship, Digital Sport, Performance and Horse Racing. The 2011 event was held on 5th and 6th October at Stamford Bridge, London.