Supponor continued with its mission to revolutionise sports advertising with a successful DBRLive production at the England v Sweden game at Wembley.
The company’s ground-breaking technology enabled tailored billboard advertising to be distributed to 140 countries using, for the first time at Wembley, three broadcast feeds.
While viewers in the UK watched the game in the normal way, fans in Sweden saw billboards on the opposite side of the stadium that were specifically targeting the Swedish market. The rest of the world received a broadcast that incorporated Supponor’s Digital Billboard Replacement technology.
Brands including Mastercard, Al Jazeera and Holiday Inn, were included in the virtual feed allowing the Football Association to gain extra value from their perimeter advertising.
Chris Buckley, Supponor CEO, said: “We’re delighted with the results. It’s another step forward towards our goal of delivering bespoke advertising to specific markets from games like this one”
In March, replacement billboard advertising was successfully shown to viewers in Africa throughout live coverage of the England vs Ghana friendly.
