Showcasing Supponor’s DBRLive technology has become easier
with the delivery of the company’s second Outside Broadcast van.
As interest surges in Supponor’s unique digital billboard
replacement technology, the new OB van means more stadiums can host
demonstrations of how tailored billboard advertising works.
The van is the first of a series commissioned to meet the
growing, Europe-wide demand to see the technology in action, says Guy Hollis,
Supponor’s Head of Operations.
He adds: “The new van is in Barcelona for testing ahead of a
game in Spain later this month when we’ll demonstrate how different billboard
advertising feeds can be broadcast live from the same game.
“We’re getting more and more interest in DBRLive, so in
practical terms, we need more vans to carry our specialist equipment across
Europe and show potential clients what we can do. It’s a very exciting time for
Supponor.”
