advertising

Supponor is gearing up to update sport’s most influential people on the latest enhancements to DBRLive at the Leaders in Sport event in La Manga later this month.
The annual networking forum at the Spanish resort gathers decision-makers from football clubs, leagues, federations, rights holders and global brands.
It is the third year Supponor has attended the Leaders Sports Summit and many delegates will be keen to see how the digital billboard replacement technology has progressed.

Supponor’s replacement billboard advertising has been heralded as revolutionising the face of marketing, after its success at the European Waterpolo Championships 2012.
 
The tournament’s director and one of Europe’s leading sports marketing experts both said the technology represented a breakthrough in marketing arena events.

DBRLive was of a higher quality than LED systems, they said, and was particularly exciting because it allowed the advertising market to be segmented.