digial

Supponor’s replacement billboard advertising has been heralded as revolutionising the face of marketing, after its success at the European Waterpolo Championships 2012.
 
The tournament’s director and one of Europe’s leading sports marketing experts both said the technology represented a breakthrough in marketing arena events.

DBRLive was of a higher quality than LED systems, they said, and was particularly exciting because it allowed the advertising market to be segmented.