Today’s Press Release from our friends at ADI…

This month we embarked on a major European tour – showcasing new virtual replacement perimeter LED technology, developed in partnership with augmented reality experts Supponor. The platform allows content seen on perimeter LED displays in sport to be replaced for different viewing audiences, creating huge value for brands and clubs. The roadshow is currently in Germany before heading to the UK and back out to Europe.

Throughout March and April, we’ll be on the road, taking our breakthrough Virtual Hybrid digiBOARD technology to clubs in Germany’s Bundesliga. Each event will allow clubs to see virtual replacement of LED perimeter advertising for themselves, offering the ability to understand the principle and explore the commercial potential.


Our new tour and hospitality unit in action in Wolfsburg


Virtual Hybrid digiBOARD is the product of two years of development, combining our industry leading perimeter LED system with Supponor’s industry’s leading augmented reality technology. ADI’s systems are used in the majority of English football’s Premier League and EFL, whilst Supponor’s solution is used in Spain’s La Liga at every Real Madrid and Barcelona away match. For the first time clubs can achieve the best of both technologies by keeping dynamic LED content in the stadium, whilst having the ability to deliver regionalised messaging for different audiences around the world.


Snapshot of Virtual Hybrid digiBOARD in action. Replacing perimeter content for different audiences


The tour will continue in Germany before heading to the UK to showcase the technology at Premier League and EFL clubs.

Clubs and venues in Europe and the UK who haven’t yet confirmed a date for the roadshow to visit their stadium should contact Claire Fitzgerald-Firth at ADI via the contact details below: